FreshTec Essay Example | Topics and Well Written Essays - 2000 words

FreshTec - Essay Example The growers of fresh produce always compete against senescence. The growers have a tendency to harvest the fruits and vegetables before they are ripened in a proper manner. This in turn has a negative impact on the nutritional value and the quality of these fruits and vegetables. The loss of fruits and vegetables after harvest was an issue globally. The high content of water as well as the soft texture of the plants and vegetables increased the chances of physical injury. The fruits and vegetables were affected by the injury caused due to the extreme hot and cold temperature. This resulted in significant effects like rapid decay due to the freezing or high temperatures. Moreover, in the post harvest produce diseases are caused by bacteria and fungi. It is generally spread by various microscopic spores. As a result it is not often visible by the producers, packers and the retailers. The main purpose of fresh produce is to supply fresh food worldwide (Fresh Tec, 2011a). It has come up with the Smart Pac Systems solution to provide a solution to the aforementioned issue. Fresh Tec has come up with a technology which is distinguished from the other technologies because of its two aspects (Fresh Tec, 2011b). The effective way of exchanging heat from the box complied with that of the industry pressurized cooling has a positive impact on the fresh produce. It also has a natural oxidation purification system which cleans as well as sterilizes the produce while it is in transit. This technology will help to reduce the damage caused due to the environmental factors. The Passive Modified Atmosphere Packaging provided by Fresh Tec extends the life of the fresh produce. It also helps to pick the fresh produce after its ripening and deliver it to the customers with improved quality and cheaper means of transport. The natural oxidation system of Smart Pac has a food safety solution which is differentiated from that of the traditional MAP systems. The strict standards related to the quality, ripeness and food safety will help Fresh Tec to succeed in its purpose. However, there are some other factors which might act as a barrier to the success of Fresh Tec. One such barrier is the consumer switching costs. Moreover there is an increasing rivalry from the existing companies in the fresh produce industry. This arises mainly because of the price competition and high values of fixed costs. The increasing rivalry among the existing companies in the fresh produce industry can create a barrier in the success of the company. As already mentioned earlier, the rivalry among the existing companies in the fresh produce industry can act as a barrier to the success of Fresh Tec. The company hopes to attract and win the customers because of the quality, subsidiary servicing and brand imaging. The company needs to choose the right strategy in order to achieve competitive advantage over its competitors. The Smart Pac technology is a unique technology in the fresh produce transporting chain. Fresh Tec is having the advantage to lead the industry by effective utilization of this technology. The right strategy to acquire a leading position in the market is by implementing the Smart Pac techn