System Safety Engineering and Risk Assessment †MyAssignmenthelp.com

Question: Discuss about the System Safety Engineering and Risk Assessment. Answer: Introduction The following report is based on a contemporary hotel industry, where the marketing strategies of the hotel organizations have been analyzed. Some facts are investigated considering the external market environment. Investigation helps to back the analysis, which provides the results. The investigation has been conducted considering the target market-family travelers in the hotel industry. To examine the type of customers in the hotel industry To develop suitable marketing strategies to approach the target customers The objective of the research is to investigate the type of customers that hotel organization acquires and their importance in the expansion of business. Another objective of the report is to create marketing strategies considering a particular target market of the hotel organization. The strategies help to learn about how those customers can be approached. It is certain that hotel industry in Australia in the recent time has become dynamic and this changing need of the customers is knocking the organizations to adapt to new trends in the business (Pegg, Patterson Gariddo, 2012). The organizations are in the rush of developing their marketing strategies to reinforce their position in the market (Leonidou 2013). Thus, to implement new strategies to the business, the firms must consider a particular market and the target customers, upon whom they could apply the strategies. Among the types of customers, family travelers should be the major focus of the organizations as due to the economical stability in the nations, the upper class families often prefer to go on a vacation and books hotels. However, the organizations in the sector are required to consider family travelers as their new target market and develop suitable plans to meet the needs of such customers. The major aim of the research is to focus on family travelers as the target customers in the hotel industry and develop suitable strategies to approach the target market. What is the impact of dynamic market environment on the organization in the hotel industry? What are the strategic requirement for growth and expansion of the organizations in hotel industry? Conducting a situational analysis Political-The political grounds always have a direct and intense impact on the hospitality sector. In Australia, the political stability is always there for hotel organizations. McManus (2013) mentioned that due to the growth of tourism sector in Australia, the hotel organizations find significant opportunities to develop their business. Economical-Australia is economically developed; therefore, the hotel organizations in the sector find the availability of resource to backup the operation. However, Assaf and Agbola (2011) mentioned that sudden downfall in the economy in 2008 caused significant damage in the operation but the growth in tourism and banking sector and changed the scenario. Increase in the GDP in these sectors stabilized the economical state. According to Park and Levy (2014) due to the economical stability in the nation, people maintain standard in their life style. Thus, they prefer innovation in the products and services. The customers prefer the private accommodation in hotel as they have the opportunity to go outside with the ride sharing transport services. Therefore, it can be mentioned that such social trend-ride sharing transport affect the hospitality business. Undoubtedly, Australia is technologically advanced, which provides marketing opportunities to the hotels in the sector (Luftman Zadeh, 2011). The firms could promote their brands and reach the target market with the help of social media platforms. The government of the nation Australia is very strict about the trade regulations (Bagley, 2015). Therefore, non-compliance to the trade regulation could lead to penalty. Considering the environmental sustainability and the green initiatives, the government of the nation imposed the regulations on the use of natural resource (Yang, Hong Modi, 2011). Thus, the organization in each business sector has to pay attention to the use of natural resource such as water. In order to conduct the secondary analysis, the data has been collected from the reliable secondary sources. Particularly, the data has been collected from journals articles, books, newsletter, blogs and other secondary sources. To conduct a critical analysis in the literature review, the findings and facts provided in the journals on hotel management have been discussed. The findings of papers have been compared and contrasted. In order to conduct a primary analysis, a survey has been conducted among the urban families of Australia who often go on a vacation and books hotels. The survey has been conducted among 60 members of the urban families of Australia. However, in the analysis, only 50 respondents have been considered. The probability sampling method has been applied to the research. Options Responses Percentage Total Respondents Once in 15 days 17 34% 50 Once in a month 24 24% 50 Once in 6 months 9 9% 50 Table 1: Customers frequency of visits to hotels The above-mentioned graph helps to observe that almost 34% respondents tend to book hotels every in 15 days, whereas, almost 24% of the respondents tend to book hotels once in a month and lastly almost 9% of the respondents book hotels in once in 6 months. Options Responses Percentage Total Respondents Discounts 13 26% 50 Maintenance of hygiene factor 22 44% 50 Free Internet 8 16% 50 Recreational areas 7 14% 50 Table 2: Customer expectation in terms of the service The data provided in the above-mentioned graph signifies that almost 26% of the respondents want discounts on the services. Almost 44% of the respondents have mentioned that they want the organizations to maintain hygiene in their products and services. Likewise, almost 16% of the respondents have mentioned that they want free internet. Lastly, almost 14% of the respondents want improvement in the recreational areas. It was studied in the literature review, as Australia is economically and technologically developed, the lifestyle of people in each social class has improved. People expect advancement and innovation in the services. Likewise, the findings provided above also indicate that Australian urban families tend to maintain a lavish lifestyle and they books hotels on a frequent basis; thereby, they want the services to be improved. It was studied in the literature review that the nation is technologically advanced and the survey, the respondents mentioned that internet technology should be there in the services. Conclusion The report discusses the facts that as hotel industry has been dynamic in terms of needs, the organizations are in the need of developing their services. Especially, the urban families of Australia are the valuable stakeholders who expect advancement in the services. References and Bibliography Assaf, A. G., Agbola, F. W. (2011). Modelling the performance of Australian hotels: a DEA double bootstrap approach.Tourism Economics,17(1), 73-89. Bagley, C. E. (2015).Managers and the legal environment: Strategies for the 21st century. Cengage Learning. King, C., Funk, D. C., Wilkins, H. (2011). 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